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#punklife Swag

T-shirts, stickers, and event graphics that turned Steampunk's #punklife culture into something people wanted to wear.

Year
2020-2026
Role
Design Director
Tools
Adobe Illustrator

Summary

At Steampunk, the culture was as much a part of the brand as the logo. #punklife showed up on shirts, stickers, and event graphics for practices, portfolios, teams, and company events. I designed these alongside the core identity work in Building a Brand That Disrupts: a cast of mascots, slogans, and one-off marks that could be loud and playful because the core system underneath stayed consistent.

Every piece stays on the brand palette of pink, charcoal, and cyan, so even the strangest ideas (a cow posed as the Mona Lisa, a dabbing unicorn) still read as Steampunk.

Artifacts

  • T-Shirts
  • Stickers
  • Mascots
  • Event Identities
  • Posters

Tees & Stickers

Tees, stickers and program marks for practices, portfolios, teams and company events. Each one leans into the #punklife attitude while staying on the Steampunk palette, so it reads as ours from across a conference floor.

  • Punk cow mascot with a magenta mohawk riding a skateboard and throwing a shaka
  • PUNKLIFE in blocky pixel lettering
  • Shirt graphic stacking the Digital, Design, Data, Cyber and Dev punk practice marks on black
  • March to 50 wordmark with a flag badge, circled by Citizen Service & Defense
  • punkstrong, in this together, with an awareness ribbon forming the O
  • Every. Single. Day. HC&J wordmark with a scales-of-justice shield
  • Cowapunka: the cow mascot as a ninja with two swords and a punk tee
  • Clenched fist with P-U-N-K lettered across the knuckles in magenta
  • Data Punk logo styled as a retro arcade cabinet in magenta and cyan
  • AI Punk logo with a circuit-line eye above the wordmark
  • LFG wordmark with a cartoon bomb and an f&o label
  • Magenta unicorn in a punk hoodie mid-dab
  • Wilderness For All wordmark over a magenta boot print
  • Magenta DeLorean sticker with gull-wing door open and a punk license plate
  • Steam Punk starburst badge with Design. Disrupt. Repeat. ribbons
  • punklife x G. Love collaboration lockup
  • steaMVPunk wordmark with MVP highlighted in magenta
  • The Punklife Way in white brush script over a magenta paint swipe with an arrow
  • Punk bird mascot with a mohawk crest and the Steampunk S on its chest
  • Mooonalisa: the punk cow mascot posed as the Mona Lisa in a magenta frame
  • Holiday shirt: a vintage microphone with One Two Three Get Nice
  • DevSecOps Ninja lockup with a crouching ninja mascot
  • Punk Responsibly in magenta brush lettering
  • HUSTLE. in magenta brush lettering over a punk high-top sneaker
  • Disrupt Responsibly in magenta brush lettering
  • Lead with LOVE, with a magenta heart forming the O

Events

Identities and posters for events Steampunk hosted, from Design Week to the company holiday party.

  • O.A.R. live at The Anthem with G. Love holiday party poster in pink, a vintage car driving through palm trees
  • Design Week '23 identity: geometric block letters with the line enter the stickies
  • Design Week agenda poster listing the week's sessions
  • Stacked Design Week '23 poster: the 23 and WEEK lockup over geometric pink, cyan and charcoal blocks
  • Design & Strategy Happy Hour graphic with a DeLorean and retro geometric shapes