DFH Commercial
Commercial building hardware is rarely associated with thoughtful branding. DFH Commercial needed an identity that elevated their position beyond commodity supplier—signaling expertise, reliability, and specification-grade quality to general contractors, architects, and facilities managers evaluating vendors for major projects.
Brand identity
A door built into the name
An orange lever and a navy jamb line turn the wordmark into an opening, the thing DFH actually sells
Color
-
DFH Navy
Primary: wordmark, type, card panels
- HEX
- #223061
- RGB
- 34 48 97
- CMYK
- 100 91 32 22
-
DFH Orange
Accent: lever, labels, calls to action
- HEX
- #D74620
- RGB
- 215 70 32
- CMYK
- 11 80 100 2
-
White
Ground
- HEX
- #FFFFFF
- RGB
- 255 255 255
- CMYK
- 0 0 0 0
Typography
-
Gotham
Print and stationery
- Black
- Bold
- Book
- Light
-
Roboto Condensed
Website
- Bold
- Regular
- Light
