Public Opinion Strategies
Creating a new brand mark and transforming extensive content into an engaging single-page experience with dynamic interactions and prominent thought leadership.
Brand identity
Turning questions into answers
Red and charcoal bars stack above the wordmark, then carry through the site as section rules and the compact POS mark
Color
-
POS Red
Accent: bars, tagline, calls to action
- HEX
- #DB2F23
- RGB
- 219 47 35
-
Charcoal
Wordmark, type, footer
- HEX
- #333333
- RGB
- 51 51 51
-
Light Grey
Header and section grounds
- HEX
- #C9C9C9
- RGB
- 201 201 201
Typography
-
Franklin Gothic URW
Website headings, navigation and body
- Demi
- Medium
- Book
Summary
Public Opinion Strategies is one of the country's leading public opinion research firms, working across political campaigns, public affairs, and corporate research from its office in Alexandria, Virginia. The firm had a lot to show, from decades of research to its partners, services, and client work, and needed a brand and a site that could carry all of it without feeling heavy.
I designed a new logo and rebuilt the site around it. The mark stacks red and charcoal bars above a clean wordmark, with the tagline "turning questions into answers" underneath. The bars became the system for the whole site: section rules, dividers, and a compact POS mark for the footer and small spaces.
The site itself pulls everything onto a single page that people can scroll or jump through: latest news and insights next to a live X feed, a client map, leadership bios, services organized into expandable quantitative and qualitative sections, expertise by practice area, testimonials, and contact. Keeping thought leadership at the top made the firm's current work the first thing visitors see.
